Contributor Portal Redesign

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Overview

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The Contributor Portal is the platform for Storyblocks contributors to upload and track content, learn about trends, and view payment information. This initiative focused on enhancing the portal's user experience, focusing on the needs and desires of contributors. Through extensive user research, we identified the contributors' desire for a more sophisticated dashboard, offering detailed insights into earnings, top-earning content, uploading tips, featured collections, user behavior, and keyword optimization. 

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View Case Study Presentation

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User Research

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We began by conducting interviews and surveys to gain invaluable insights into contributor behaviors, preferences, and pain points. The research revealed a desire for a more sophisticated dashboard, offering specific features that would empower contributors.

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Feature Ideation and Prioritization

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Based on the research findings, I led brainstorming sessions to generate ideas for the new dashboard features and UI. We prioritized these features by considering their impact on contributors' ability to track earnings, optimize content, and enhance their overall experience.

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Dashboard Redesign

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The current contributor portal was out of date visually and had a confusing user experience. Our goals for this initiative included:

• Create a more visually appealing and easy to use portal
• Streamline information that our contributors need, such as trending keywords and categories 
• Improve communication around current content needs

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The redesigned dashboard centered around contributors' earnings and content performance. 

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Key features included:

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Earnings Breakdown

A clear, interactive breakdown of earnings by month and year allowed contributors to track their income trends easily.‍

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Top-Earning Content

‍Detailed data on top-earning tracks and categories empowered contributors to identify their most lucrative content.‍

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Tips

‍Resources and tips on effective content uploading, making it easier for contributors to maximize their earnings potential.‍

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Collections Insights

‍Information about which collections contributors’ tracks were featured in, helping them understand the reach of their content.‍

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User Behavior Analytics

‍Information on user downloads, demographics, and popular search filters, enabling contributors to align their content with user preferences.‍

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Keyword Optimization

‍Detailed insights into in-demand keywords guided contributors in creating content that resonated with user needs and trends.

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Prototyping and User Testing

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Interactive prototypes were developed, incorporating the new dashboard features. We conducted user testing sessions, gathering feedback to fine-tune the design and ensure that contributors found it intuitive and empowering.

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Clickable Prototype Here

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Conclusion

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The redesigned Contributor Portal marked a significant step forward in Storyblocks' commitment to empowering its valued contributors. The introduction of a sophisticated dashboard, driven by user research and feedback, provided contributors with actionable insights into their earnings, content performance, and content optimization strategies.

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We saw a 22% increase in Contributor engagement through the portal. We’ve also seen improvement in contributors uploading in-demand content, which is a win-win because Storyblocks is able to increase popular category content and contributors are able to earn more.

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